Meet the Team at Genesis Cosmetic Laser Center

Genesis Cosmetic Laser Center Team Photo

The warm, welcoming staff at Genesis Cosmetic Laser Center offers complimentary consultations to address individual patient needs and treatment options. The Genesis professionals offer Medical Grade Hydra Facials, Botox / Dysport, Juvéderm / Restylane Fillers, Morpheus 8 Micro Needling, Medical Grade Chemical Peels, Laser Hair Removal, Cosmetic Gynecology, Laser LipoSculpting, and much more.


Dr Edward O’Dell
Seana Coker
Seana CokerLPN


Morgan Howle
Morgan HowleAesthetician

Morgan grew up in the small town of Hartsville, South Carolina. After graduating high school she attended the Southeastern Esthetics Institute where she obtained the credentials needed to become a licensed aesthetician in 2018. She also completed the Advanced Aesthetics program at the institute. Morgan is certified in many different lasers, but enjoys preforming the Fotona 4D FaceLift and leg vein removal most! Outside of the office her hobbies include spending time with her family, her dog Miley, and being outdoors.

 Mark Magomedov
Mark MagomedovBody Treatment Specialist


Hailey DuBose
Hailey DuBoseOffice Manager
 Bailey Wiggins
Bailey WigginsPatient Care Coordinator

Bailey is one of our Patient Care Coordinators and consults with patients to assist them in the right direction. Bailey lives in Florence, South Carolina, and is currently pursuing a degree in healthcare administration. She is a wonderful addition to our team! You may find her out traveling with friends or studying when she is not running reports in the office!

Anna Hall
Anna HallPatient Care Coordinator

Anna is one of our Patient Care Coordinators and enjoys getting to know our patients and assisting them. Anna loves skincare and helps our patients in choosing the perfect regimen for their skin type. Anna lives close by in Scranton, South Carolina with her husband Westley and their dog Oakley. She enjoys boating with her family and friends in her free time!

Dr. B. Edward O’Dell is the medical director and co-founder of Genesis Cosmetic Laser Center. He is also the developer of our exclusive Signature Lipo-Sculpting offered only at our center. Dr. O’Dell earned his M.D. degree from the Medical University of South Carolina in 1981 and did his internship and residency at the Medical College of Georgia where he was on the ground floor of the use of lasers in medicine. After moving to Florence in 1985 he was instrumental in getting both hospitals in town to purchase their first medical lasers in 1986. He was also the first physician in Florence to use lasers in minimally invasive laparoscopic surgery and spearheaded advancements locally as new technology became available. Upon founding Genesis Dr. O’Dell has had the opportunity to further expand the cosmetic laser offerings to his patients as new products evolve.

For the last several years Dr. O’Dell has become the top injector for Botox and Juvederm fillers in Northeastern South Carolina and continues to expand those offerings with new and innovative products and techniques from Allergan and other companies.

Since founding Genesis Dr. O’Dell has developed an exclusive overlap of three lipo techniques into one procedure he calls Genesis Signature Lipo-Sculpting. Instead of merely doing liposuction or only using a laser with the lipo, the three techniques he uses compliment one another to give a more outstanding result. Simply put it is a combination of ultrasonic Vaser Lipo, Laser Lipo, and Renuvion put together that makes the results stand out.

In the last few years Dr. O’Dell has been the exclusive provider for Biote in the Florence area, giving both his female and male patients a new lease on life by use of bio-identical hormone pellets. With over 35 years of hormone experience this has elevated his ability to reverse the effects of menopause and andropause in a safe and effective way.

Dr. O’Dell is a fellow in the American College of Obstetrics and Gynecology and is a member in the American Academy of Cosmetic Surgeons. He has worked with many of the leading Cosmetic physicians and surgeons in Miami, Phoenix, Philadelphia, Dallas and California. In addition he also teaches liposuction at the Genesis Center in Florence.

Dr. O’Dell resides in Florence with his wife and family.